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The Tricks Emerging Brands Can Take from Big CPG Innovation Strategies
Manage episode 438394481 series 3562311
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The Conagras and Nestlés of the world have business fundamentals and levers that drive smart innovation and product development, which aren't always available to smaller brands. Monica Watrous, managing editor of Nosh, and Glenn Pappalardo, co-founder of Integral CPG, clarify the attributes and themes big brands center their innovation strategy around to help smaller brands put together smart innovation strategy. This Community Call is a companion piece to an article on NOSH.com.
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