How to Craft a Cancel Proof Marketing Strategy

Novel Marketing

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Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/

A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.

But how?

In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.

You'll learn:
✅ Why cancel culture is changing and how it could affect you
✅ How to navigate controversy without losing your readers or your sanity
✅ A unique strategy for social media that works for a few authors

Don’t let fear of the cancel mob prevent you from doing the work you’re called to do. Learn how to craft a marketing strategy that can withstand an online firestorm.

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Chapters

1. Introduction (00:00:00)

2. How did you help people discover the book? (00:01:39)

3. How did you produce the audiobook? (00:05:56)

4. Recording the Audiobook (00:12:55)

5. What happened with the contest where you entered Theft of Fire? (00:16:48)

6. How should you handle author drama? (00:27:43)

7. What other marketing tactics did you use to promote Devon’s book? (00:36:10)

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