How to PROFITABLY Advertise a Solo Book on Amazon

Novel Marketing

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1M ago 50:56

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Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.

Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.

In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.

You’ll learn

Which type of ads are most efficient for a stand-alone book
How you can work smarter, not harder when setting up your ads
How much you should spend on ads to get good data about whether they’re working for you

Listen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon’s search engine to boost your book’s visibility and sales.

Support the show

Chapters

1. Introduction (00:00:00)

2. How did you get started with Amazon advertising? (00:00:50)

3. Amazon advertising? Why do Amazon ads fail? (00:02:03)

4. The Root Cause of a Successful Ad (00:13:48)

5. Do you recommend using dynamic bidding? (00:18:28)

6. How profitable do you have to be to continue advertising? (00:20:47)

7. Writing for Profit or Satisfaction or Both? (00:23:08)

8. What is the difference between a Custom Text ad and a Standard ad? (00:27:38)

9. What are your thoughts on defensive ads? (00:35:33)

10. How do you set your cost per click? (00:41:40)

11. How do you advertise audiobooks on Amazon? (00:46:42)

472 episodes

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