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In this episode, we sit down with Mark Zweig, founder of Zweig Group, a nationally recognized consulting firm for architects and engineers. Mark opens up about his multi-decade entrepreneurial journey from fixing up houses and starting a consultancy from scratch, to surviving bankruptcy, private equity disasters, and buying back his own business.

Whether you’re a new founder, a tired operator, or an aspiring entrepreneur with no roadmap, this episode will give you a masterclass in perseverance, problem-solving, and building a business with your bare hands.

Summary

Mark shares how he left Boston and a successful consulting firm to restart his life in Fayetteville, Arkansas. He explains why NWA’s welcoming, “Wild West” spirit made it the ideal place to teach, build, and rebuild. As a former architect-turned-entrepreneur, Mark’s story weaves together content creation, education, real estate development, and grit, all with one goal: make things better than you found them.

Mark describes himself as a “fixer,” and it shows. From flipping homes with authenticity and style to taking back the reins of Zweig Group after a failed private equity takeover, he’s done it all. His philosophy? Stay in the fight, outlast the storm, and don’t be afraid of risk, just don’t take stupid ones. He breaks down the true cost of failure (not just the trendy kind), how to navigate debt and cash flow crises, and why being hands-on with your team and customers matters more than ever.

Today, Mark teaches entrepreneurship, sits on multiple boards, mentors former students, and writes with brutal honesty. His definition of success is simple: “Spending your time the way you want, with the people you want to be with.” He makes the case for acquiring existing businesses instead of starting new ones, urges young founders to own their role, and reminds us all that you’ll never fail if you don’t give up.

Highlights

00:00 Afraid of taking risks?

10:30 Starting Zweig Group

20:00 Remodeling Homes
31:00 Buying back Zweig Group
43:00 Teaching at Walton College of Business
57:00 Starting a Business in NWA

Key Takeaways

1. Don't romanticize failure. “Fail fast” sounds good in a TED Talk, but in the real world, failure can wreck your credit, reputation, and relationships. Experiment, yes, but don’t build a business on the idea that it’s okay to crash.
2. Buying a business > starting one (most of the time). Acquisitions are often less risky, with built-in cash flow, customers, and teams. Startup worship has made founders overlook this path.
3. Success is ownership over your time. True freedom isn’t money or scale. It’s doing what you want, when you want, with people you respect.

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