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In this solo podcast episode, the host reflects on his journey in the music business and how it parallels modern marketing strategies. He expresses gratitude for being recognized as a top podcast and shares insights from his new book, "Just Getting Started."

The discussion begins with his early experiences in music marketing during his internship at Warner Brothers Records, where he learned the importance of visibility and name recognition for artists. He emphasizes that the music industry operates like a business, where record labels focus on selling based on existing popularity, often regardless of the quality of new releases.Transitioning to contemporary marketing, the host highlights the challenges and opportunities of digital advertising in today's landscape. He notes that while social media platforms like Instagram and TikTok can be effective, they require a strategic approach to ensure a good return on investment. He acknowledges his own struggles with online marketing but emphasizes the value of traditional methods, such as handing out flyers, which foster personal connections and community presence.The host introduces the concept of "hanging flyers" as a metaphor for building relationships through direct engagement rather than relying solely on digital interactions. He argues that personal connections are crucial for solving problems and creating value in any business. He encourages listeners to embrace their purpose and be proud of what they offer, stressing that genuine energy behind transactions leads to better outcomes.Ultimately, he calls for a return to authentic interactions in business, advocating for a balance between leveraging technology and maintaining human connections. The episode serves as both a motivational message and practical advice for entrepreneurs looking to navigate the complexities of marketing today.