I come across a lot of coaches that have been spinning their wheels for a very long time and still haven't managed to get their businesses off the ground. This can be really frustrating and some get so demotivated that they go back to their day job.

But coaching is a vocation, for most, and if you go back to your day job you would be doing your future clients a disservice. Coaches change lives - that's what we do. But you need to stay in business in order to change lives.

In this episode we talked about:

> The pitfalls to avoid as a new coach.

> Why you should never avoid niching

> Picking the right marketing strategy for your business stag

>Don’t ignore your personality, passions and your dreams

> Don’t hire gurus that are not actively doing what they teach (even if they have 20 years' experience!)

> Don’t underestimate the power of showing up (even to crickets at first) in a way you enjoy

> Don’t overgive or coach in your content

> Don’t use marketing techniques that ruin your reputation

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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