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Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur.

Brian and Colleen recorded this conversation on November 17th, 2023.

  • (00:00) - Colleen Schnettler
  • (01:02) - Twitter, Conference, and Podcast friends!
  • (02:44) - Transitioning between between ideas
  • (03:29) - Joining TinySeed
  • (04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)
  • (15:55) - Emotional Runway
  • (17:20) - Choosing a product idea
  • (21:07) - Converting a service into a SaaS
  • (25:34) - Riding a wave
  • (29:31) - Evaluating potential ideas
  • (33:05) - Validating ideas before building
  • (40:34) - Audience growth vs. not
  • (44:41) - What are you optimizing for?
  • (50:05) - Survivorship bias
  • (51:43) - Looking back on mistakes
  • (54:04) - Shipping tiny ideas
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