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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.
Brian and Lianna’s conversation was recorded on December 13th, 2023.
- (00:00) - How Lianna Patch Reinvented Her Copywriting Business
- (01:48) - The evolution of Pubchline copy
- (07:02) - Lianna's main client base
- (08:26) - How to be an ideal client
- (11:03) - How Lianna structures her business
- (15:44) - Offering productized services
- (19:02) - ..And larger projects?
- (20:06) - 2024's roadmap
- (24:05) - Moving from consulting to "passive" revenue
74 episodes
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