Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Milestone Intro and Guest Setup (00:00:00)
2. Monica’s Journey from Publishing to Martech (00:01:08)
3. Why Ops Is Strategic, Not Downstream (00:06:22)
4. How Ops Should Partner With Marketing and Sales (00:09:40)
5. Trust, Trade‑offs, and Saying “Yes, But…” (00:16:14)
6. Leadership, Clarity, and Breaking the Review Spiral (00:22:04)
7. Brute Force vs. Foundations and When to Pause (00:26:37)
8. Prioritization, ICP Focus, and Killing Vanity Metrics (00:34:06)
9. Shared Language: Definitions, SLAs, and Naming (00:39:06)
10. AI as Force Multiplier: Promise and Pitfalls (00:45:49)
11. Closing, Community, and How to Reach Monica (00:53:06)
219 episodes