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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.
The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.
In this episode, you will learn:
- How to identify and prioritize tasks for automation using a value versus frequency model
- The biggest mistakes teams make when integrating AI into their workflows
- How AI can strengthen strategic decision-making instead of replacing people
- Practical prompting frameworks for achieving accurate and useful results
This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
Chapters
1. Host Intro And Guest Setup (00:00:00)
2. Spencer’s Path From HubSpot To AI (00:01:25)
3. AI Versus Automation Defined (00:04:49)
4. Start With What Frustrates You (00:07:57)
5. ROI First: Time, Cost, Payback (00:12:26)
6. Break Silos And Align Teams (00:17:03)
7. Complicated Vs Complex Systems (00:21:33)
8. Edge Cases And QA Discipline (00:25:34)
9. Will AI Replace People (00:29:39)
10. System Prompts Vs User Prompts (00:33:39)
11. Five Elements Of Strong Prompts (00:38:38)
12. Leveling Up Your Prompting Practice (00:42:53)
13. Closing And How To Connect (00:45:48)
228 episodes
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