Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Introduction and Guest Introduction (00:00:00)
2. UTM Importance in the Age of AI (00:02:28)
3. The Problem with Walled Gardens (00:04:48)
4. UTM Implementation Challenges and Solutions (00:12:37)
5. Gamification for UTM Adoption (00:19:52)
6. CDPs in B2B Environments (00:30:17)
7. Attribution Problems and Field Marketing (00:38:46)
8. Open Text vs. Pick Lists Debate (00:43:46)
9. Building Solutions and Final Thoughts (00:50:26)
220 episodes