Artwork
iconShare
 
Manage episode 471864990 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
  continue reading

Chapters

1. Introduction and Guest Introduction (00:00:00)

2. UTM Importance in the Age of AI (00:02:28)

3. The Problem with Walled Gardens (00:04:48)

4. UTM Implementation Challenges and Solutions (00:12:37)

5. Gamification for UTM Adoption (00:19:52)

6. CDPs in B2B Environments (00:30:17)

7. Attribution Problems and Field Marketing (00:38:46)

8. Open Text vs. Pick Lists Debate (00:43:46)

9. Building Solutions and Final Thoughts (00:50:26)

220 episodes