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Chapters

1. Earning Marketing's Seat at the Boardroom (00:00:00)

2. Translating Marketing to Revenue Impact (00:19:16)

3. Crafting Stories That Boards Care About (00:31:51)

4. Quality Revenue vs Marketing Activity (00:40:46)

5. ICP Verification and Success Analysis (00:50:08)

6. Actionable Steps for Marketing Ops (00:56:06)

220 episodes