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Chapters

1. Introduction to the Messy Middle (00:00:00)

2. Why Buyer Journeys Are No Longer Linear (00:04:38)

3. Technology's Impact on Complex Buying (00:09:06)

4. Marketing Ops as Strategic Partners (00:16:37)

5. Data Collection and Signal Intelligence (00:23:49)

6. Brand Stewardship and Always-On Marketing (00:33:00)

7. Marketing Ops as Marketing Scientists (00:38:11)

8. Closing Thoughts and Final Reflections (00:42:29)

220 episodes