Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. CMO's Evolving View of Marketing Ops (00:00:00)
2. Hands-On Marketing Operations Experience (00:06:12)
3. The Reality of Resource Constraints (00:09:52)
4. AI's Potential to Transform Marketing (00:17:08)
5. The AGE Framework for Technology Decisions (00:23:41)
6. Why Attribution Creates Unnecessary Tension (00:41:19)
7. Digital Employees and the Future of Work (00:48:17)
220 episodes