Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan (00:00:00)
2. Introduction to Pradeep Manavanan (00:00:46)
3. B2B vs B2C Marketing Similarities (00:05:06)
4. The Value of Customer Journey Mapping (00:10:49)
5. Nordstrom's Credit Card Customer Strategy (00:17:55)
6. Measuring Campaign Impact and Results (00:30:59)
7. The Role of AI in Marketing Operations (00:43:26)
8. Final Thoughts and Closing (00:52:09)
219 episodes