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Chapters

1. Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan (00:00:00)

2. Introduction to Pradeep Manavanan (00:00:46)

3. B2B vs B2C Marketing Similarities (00:05:06)

4. The Value of Customer Journey Mapping (00:10:49)

5. Nordstrom's Credit Card Customer Strategy (00:17:55)

6. Measuring Campaign Impact and Results (00:30:59)

7. The Role of AI in Marketing Operations (00:43:26)

8. Final Thoughts and Closing (00:52:09)

219 episodes