Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz (00:00:00)
2. Meet Jeremy Katz (00:00:49)
3. Career Journey in Marketing and Data (00:02:39)
4. First-Party Data and Identity Resolution (00:06:57)
5. Building a Customer Data Hub (00:15:25)
6. Challenges of Defining Customer Identity (00:25:17)
7. Connecting Professional and Personal Profiles (00:33:02)
8. Technology Evolution and Future Trends (00:41:38)
9. AI and Retail Media Networks (00:46:00)
220 episodes