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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.
The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.
In this episode, you will learn:
- Why attribution continues to challenge marketing and sales alignment
- How to simplify performance measurement without losing insight
- Ways to present metrics that build trust with executives and peers
- How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”
This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com
Chapters
1. Setting The Stage: Attribution Friction (00:00:00)
2. Why We Overcomplicate Marketing (00:02:23)
3. Perfection Vs. Progress In Ops (00:05:43)
4. Why Attribution Hurts And Helps (00:10:10)
5. Influence Over Source: A Case For Alignment (00:14:00)
6. Stories Beat Spreadsheets With Sales (00:17:40)
7. Escaping The Credit Game (00:21:35)
8. Right Metrics For The Right Audience (00:25:35)
9. Dashboards Without The Drama (00:29:40)
10. Smart Reviews And 80 Percent Rules (00:33:40)
11. Iteration In Scoring And Hierarchies (00:37:30)
12. Speak Up: Ops As The Linchpin (00:41:40)
13. Spotting Misalignment And Complexity (00:45:30)
14. Simplicity, Guardrails, And Trust (00:49:10)
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