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Chapters

1. Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp (00:00:00)

2. Welcome to OpsCast with Eric Westerkamp (00:00:48)

3. CMO Challenges with Data-Driven Marketing (00:02:59)

4. Starting Small with Reporting (00:11:17)

5. Data Cleaning and Normalization (00:17:28)

6. Storytelling with Marketing Data (00:27:03)

7. Future of AI in Marketing Operations (00:41:06)

8. Episode Closing and Contact Information (00:48:46)

220 episodes