Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp (00:00:00)
2. Welcome to OpsCast with Eric Westerkamp (00:00:48)
3. CMO Challenges with Data-Driven Marketing (00:02:59)
4. Starting Small with Reporting (00:11:17)
5. Data Cleaning and Normalization (00:17:28)
6. Storytelling with Marketing Data (00:27:03)
7. Future of AI in Marketing Operations (00:41:06)
8. Episode Closing and Contact Information (00:48:46)
220 episodes