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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.
She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.
In this episode, you’ll learn:
- Why empathy is essential in marketing operations
- How to balance data insights with human understanding
- Practical ways to anticipate behavior and build stronger relationships
- Tips for creating campaigns and reporting that resonate without being robotic
This episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Framing The Human Side Of Ops (00:00:00)
2. Internal Teams As Stakeholder Personas (00:03:13)
3. Customer Psychology Over Pure Process (00:05:33)
4. Design Choices, Data, And Ego (00:10:27)
5. Tone, Relationships, And Trust (00:13:42)
6. Crucial Conversations In Practice (00:20:06)
7. Handling Feedback With Empathy (00:25:16)
8. Leading A Remote Ops Team (00:29:26)
9. Communication Norms And Channels (00:34:16)
10. Mapping Stakeholders As Personas (00:39:06)
11. Aligning With Sales Incentives (00:43:46)
12. Love To Learn Campaign Strategy (00:47:46)
13. Mythbreakers: Reframing Value (00:52:46)
14. Data-Informed vs Data-Driven (00:57:16)
220 episodes
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