Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Introduction and Background (00:00:00)
2. Experiencing Silos Without Walls (00:03:33)
3. Surviving a Marketing Restructuring (00:05:58)
4. Attribution Models: Overengineered vs Underengineered (00:14:42)
5. Campaign Tracking and Automation Hacks (00:20:58)
6. Getting Back to Marketing Fundamentals (00:34:32)
7. AI in Marketing: Potential and Limitations (00:48:26)
8. Customer Retention vs Acquisition (00:56:15)
219 episodes