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Chapters

1. Introduction and Background (00:00:00)

2. Experiencing Silos Without Walls (00:03:33)

3. Surviving a Marketing Restructuring (00:05:58)

4. Attribution Models: Overengineered vs Underengineered (00:14:42)

5. Campaign Tracking and Automation Hacks (00:20:58)

6. Getting Back to Marketing Fundamentals (00:34:32)

7. AI in Marketing: Potential and Limitations (00:48:26)

8. Customer Retention vs Acquisition (00:56:15)

219 episodes