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Chapters

1. Why Marketing Ops Professionals Should Understand Product Marketing with AJ Driscoll (00:00:00)

2. Introduction to AJ Driscoll (00:00:46)

3. The Journey into Product Marketing (00:05:50)

4. Co-Leading Marketing at DeepWatch (00:12:18)

5. The Data-Driven Approach to ICP (00:17:38)

6. Understanding Industries and Pain Points (00:25:46)

7. The Power of Cross-Team Collaboration (00:31:00)

8. Being a Problem-Solver Across the Organization (00:37:30)

9. Final Thoughts and Contact Information (00:42:01)

219 episodes