Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Why Marketing Ops Professionals Should Understand Product Marketing with AJ Driscoll (00:00:00)
2. Introduction to AJ Driscoll (00:00:46)
3. The Journey into Product Marketing (00:05:50)
4. Co-Leading Marketing at DeepWatch (00:12:18)
5. The Data-Driven Approach to ICP (00:17:38)
6. Understanding Industries and Pain Points (00:25:46)
7. The Power of Cross-Team Collaboration (00:31:00)
8. Being a Problem-Solver Across the Organization (00:37:30)
9. Final Thoughts and Contact Information (00:42:01)
219 episodes