Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Introduction to Customer Marketing (00:00:00)
2. Understanding Customer Contact Databases (00:03:28)
3. Database Health Assessment Strategies (00:11:07)
4. Cross-Functional Communication Teams (00:20:38)
5. Crisis Communications Planning (00:29:45)
6. Evolution of Customer Marketing Roles (00:37:56)
7. AI Impact and Database Quality (00:45:46)
219 episodes