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Episode 1735:

Margo Aaron unpacks the psychology behind clickbait headlines, revealing why they’re so irresistible and why that matters. She explores the tension between ethical marketing and effective persuasion, challenging creators to consider how attention is earned and what it costs.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/clickbait-headlines/

Quotes to ponder:

"Clickbait works because it leverages your need to complete the story."

"You don’t actually want to be tricked, but you do want to be teased."

"It’s easy to be morally righteous when you’re not trying to get people to read your stuff."

Episode references:

Buzzfeed: https://www.buzzfeed.com/

Upworthy: https://www.upworthy.com/

The Atlantic article on clickbait: https://www.theatlantic.com/technology/archive/2014/05/the-early-history-of-clickbait/361850/

Contagious by Jonah Berger: https://jonahberger.com/books/contagious/

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