How do you scale an optometry practice across multiple locations without losing the personal touch? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Trevor Miranda, a passionate entrepreneur, dynamic leader, and the voice behind the Optometry Unleashed podcast. From building a strong team culture to integrating cutting-edge tech like AI diagnostics and telehealth, Dr. Miranda shares the real strategies that helped him scale his practice while staying true to his values. Whether you’re a seasoned OD or just starting out, this episode is full of insights on growing with purpose, empowering your staff, and delivering care that truly connects.

Takeaways:

• Scaling your practice starts with individual relationships. Consistent, personal care builds trust and fuels long-term growth.
• Bringing on the right team isn’t just about skills; it’s about energy and alignment. One toxic hire can outweigh five great ones.
• Presence builds loyalty. Be fully engaged during patient interactions. Authentic, tailored communication is what keeps patients coming back and referring others.
• Innovation is a mindset. Embrace tools like AI diagnostics, telehealth, and centralized operations not just for flash, but to truly elevate the patient experience and streamline your practice.
• Investing in your team’s development creates a sense of ownership and pride. Well-trained staff become brand ambassadors.
• Process over perfection. Don’t wait for the perfect system. Focus on building repeatable, scalable processes you can refine as you grow from five to ten locations.

Quote of the Show:

• “ It's process over perfection. You need to empower, train, mentor, and accept that the process of aiming to be better every day will make it world-class over time. ” - Trevor Miranda

Links:

• LinkedIn: https://www.linkedin.com/in/dr-trevor-miranda-463003aa/
• Company website: https://myeyecare.ca/
• Podcast Instagram: https://www.instagram.com/optometryunleashedpodcast/