In this episode, Mitchell and Gavin reflect on 12 weeks of podcasting, the power of Low Rider to set the mood, and why Gavin’s red jumper might be cursed. They dive into lessons from listener feedback, debates around SEO-style episode titles, and a light-hearted competition over who’s got the better LinkedIn banner.

6 weeks of SEO-based titles will start next week!

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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In this episode, we cover:

• The “Low Rider” ritual that gets us hyped for meetings
• Why podcast titles matter (or don’t) and the SEO vs. vibes debate
• Gavin’s red jumper saga (RIP old one)
• Listener shout-outs (especially if you’re walking the dog)
• The Apollo lead gen mystery and debugging outreach tools
• Mitch’s first Terraform experience — and why he scrapped it
• Validation from their second client and the SixSides app direction
• Limited edition merch ideas and building a brand with heart
• A friendly LinkedIn banner competition (spoiler: Mitch won)
• The case for guesting on other podcasts (and when to do it)
• Reflecting on 12 weeks of building SixSides

Chapters:

• (00:00) - Intro
• (00:42) - The Lowrider story
• (02:50) - Dog-walking shoutouts & podcast feedback
• (06:52) - SEO titles vs. playful names
• (10:43) - Twelve-week milestone reflection
• (13:05) - App store prep & infrastructure experiments
• (16:31) - Terraform trials & tribulations
• (17:47) - Client validation on the SixSides app
• (19:19) - Lead generation update and Apollo bugs
• (22:55) - LinkedIn vs. LinkedIn: The banner design face-off
• (25:21) - Merch talk and hoodie wars
• (28:33) - T-shirt drops, brand building, and charity ideas
• (36:38) - Reflections on the journey so far
• (44:04) - Should Gavin go on other podcasts?
• (48:43) - What's next this week

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Podcast Marketing Trends Explained: podcastmarketingacademy.com

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co