In this episode, Mitch reveals the mounting pressure of delivering the new SixSides app as the team approaches a self-imposed TestFlight deadline. Gavin brings a new sales strategy to life, and the guys explore the delicate balance between progress and burnout.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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In this episode, we cover:

• Gavin’s success with a new, consultative sales approach
• Mitch’s looming deadline for the new SixSides app and his battle with burnout
• Behind the scenes of building infrastructure across regions (Sydney and Frankfurt)
• Adding a tiny emoji feature, and why it sparked a debate
• Chris's dashboard work and how it's shaping up
• Exploring Slack Connect and customer communication strategies
• Why the blog system needed an overhaul and what we’re using now
• Lean Startup lessons and planning for sustainability
• The challenge of stress in a fast-paced bootstrapped startup
• Mutual TLS, Cloudflare Workers, and other nerdy but vital things

Chapters:

• (00:00) - Intro
• (00:27) - Global shout-outs and listener feedback
• (01:53) - Slack Connect wins and misses
• (03:04) - Gavin's sales strategy shift and early wins
• (06:41) - DealBuddi, AI coaching, and sales evolution
• (07:58) - Mitch’s TestFlight deadline and mounting burnout
• (10:36) - Learning infrastructure the hard way
• (13:45) - Emoji feature: distraction or creativity boost?
• (16:40) - Burnout management and future-proofing
• (22:00) - Dashboard progress and Chris's backend work
• (24:16) - Startup stress: when is it too much?
• (26:34) - Should we create a product roadmap?
• (28:06) - Planning help for the future
• (29:46) - The many flavours of development roles
• (33:55) - More on Slack Connect + customer comms
• (36:47) - SEO titles experiment: last week for now?
• (38:29) - Next week’s episode sneak peek with Roman
• (40:34) - Gavin tries (and fails) to write a blog post the dev way
• (42:21) - How Tina.io saved our blog workflow
• (45:26) - Dashboard progress and test flight follow-up
• (46:43) - The Lean Startup: a joint book club idea
• (49:22) - Starting our internal startup book club
• (51:10) - Load balancing, mutual TLS, and hosting challenges
• (54:31) - Data privacy and multi-region infrastructure
• (57:36) - Wrapping up – see you next week!

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• DealBuddi: dealbuddi.com
• Mio: m.io

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co