In this episode, Mitchell and Gavin talk about the chaos of trying to launch a YouTube live episode, the ongoing saga of securing their SixSides.com domain, and how Cursor is radically speeding up their app development. Mitchell shares insights on when AI tools shine and when they get in the way, while Gavin opens up about new lead gen plans and early sales lessons. Plus, a hilarious story about dancing in a puppet suit at a music festival.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

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In this episode, we cover:

• Why our YouTube live idea fell apart
• Updates (and frustrations) around getting our domain name
• The power and pitfalls of using Cursor for coding
• How we're preparing SixSides for real customers
• Gavin’s early lead gen efforts and refining our ideal customer
• The importance of finding the right target market
• How co-founder dynamics affect creativity and momentum
• Reflecting on early wins, setbacks, and lessons learned
• Future ideas around AI-powered event insights
• Building SixSides while still running our main businesses

Chapters:

• (00:00) - Intro
• (00:32) - Nine weeks of documenting the journey
• (01:45) - Why the YouTube live stream didn’t happen
• (03:28) - Gavin’s puppet suit disaster story
• (04:48) - Asking for reviews and feedback
• (05:26) - Domain saga update
• (08:12) - Drama, suspense, and the reality of startup life
• (08:54) - Cursor and speeding up development
• (14:43) - How Cursor really helps (and where it struggles)
• (20:42) - Using AI even when you're tired
• (23:21) - Dreaming about future AI integrations
• (25:04) - Finding our ideal customer
• (27:53) - Website updates and next marketing moves
• (32:28) - Building a lead gen strategy
• (36:10) - Lessons from early sales conversations
• (38:40) - Reflecting on our real progress
• (41:16) - How working together shapes the product
• (47:35) - Conflict resolution: the podcast numbering story
• (48:27) - Wrap-up and where to find us

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Relume: relume.io

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye