Episode 80

From Cost-Cutting to Culture: The New Age of Global Team Building

About the Host:

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Gregory Butler is the founder of ZuCasa, a company pioneering B2B video social engagement through proprietary compression technology. With decades of experience managing global teams across Europe, Asia, and the Americas, Gregory combines tech innovation with deep operational insight. His leadership philosophy centers around cultural empathy, quality-first hiring, and delivering excellence through globally distributed teams.

Guest Info:

Name: Gregory Butler

Designation: Founder

Organization: ZuCasa

LinkedIn: https://www.linkedin.com/in/gregorycbutler?original_referer=https%3A%2F%2Fwww.google.com%2F

Episode Summary:

In this episode of Outsource to Profits, host Jamie Shanks sits down with Gregory Butler to unpack the real power behind building and managing globally distributed teams. Gregory shares how his company achieves 24/7 productivity—not by stretching people thin, but by embracing strategic outsourcing and aligning work across time zones. He discusses the importance of cultural awareness, not leading with cost, and creating scalable systems where quality never takes a back seat. From his personal lessons in leadership ego to the pitfalls of ignoring cultural nuance, Gregory offers a masterclass in scaling services globally — the right way. Whether you're a startup founder or scaling a remote team, this episode will help you think beyond borders and operate with empathy, clarity, and consistency.

Key Takeaways:

1. Hire by Time Zone: Scale operations without burning out your team.
2. Quality Over Cost: Don’t sacrifice excellence for savings.
3. Culture Matters: Understand communication and values across regions.
4. Radical Transparency Wins: Honest feedback builds trust and speed.
5. Ditch the Ego: Lead with empathy, not defensiveness.
6. Support While You Sleep: 24/7 delivery is a strategic edge.
7. Smart Scaling Is Orchestration: Match the right roles to the right region.
8. Yes Doesn’t Always Mean Yes: Clarify expectations in cross-cultural teams.

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