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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode 66
How Two Founders Reimagined Marketing with AI
About the Host:Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Ian Buck is a seasoned marketer with nearly three decades of experience. As a co-founder of BaD Mktg. Ian has reimagined traditional agency models by integrating AI and innovative processes. With a focus on efficiency and creativity, Ian helps brands navigate the rapidly changing marketing landscape and achieve extraordinary results.
Episode Summary:
In this episode, Ian Buck, co-founder of BaD Mktg, shares how his agency leverages AI to revolutionize marketing processes and skyrocket efficiency. Ian dives into how AI-enabled his team to reduce full-time roles, improve gross margins, and offer unparalleled service to clients. From delivering proposals in hours instead of weeks to envisioning future innovations, Ian outlines the journey of transforming a traditional industry. Discover the bold strategies, innovative tools, and forward-thinking mindset that are shaping the next generation of marketing.
Key Takeaways:
- AI transformed marketing processes for faster client delivery.
- Improved gross margins by replacing repetitive tasks with AI.
- Custom AI tools offer tailored client solutions.
- Scaling agencies efficiently with minimal human resources.
- Balancing AI efficiency with human creativity.
#MarketingTransformation #AIInMarketing #MarketingInnovation #AgencyEvolution #EfficiencyThroughAI #MarketingFuture #AIForBusiness #ScalableMarketing #AdAgencyRevolution #SmartMarketing
92 episodes
