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In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust.
Ken breaks down why consistency matters more than ever, how quick-reference style guides can save a project from creative drift, and why working with a professional isn’t just about polish—it’s about control.
You’ll also hear a colorful analogy: sure, a great artist can make magic with an 8-pack of crayons—but why limit yourself when professional tools and a cohesive vision can elevate your brand far beyond the basics?
Branding isn’t just about logos. It’s about delivering a consistent, recognizable experience—everywhere your audience meets you.

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