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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:
1. Landing Page Pitfalls
Are you driving ad traffic to low-quality pages? Optimized landing pages now convert at up to 55%, while average rates sit at 2–5%—a staggering gap between real strategy and wasted ad dollars. Companies using 40+ tailored pages generate 500% more leads than those relying on fewer than ten.
Sources:
• Analytify – How Landing Pages Affect Ad Conversion Rate (2025):
https://analytify.io/how-landing-pages-affect-ad-conversion-rate/
• SalesGenie – 14 Essential Landing Page Statistics for 2025
https://www.salesgenie.com/blog/landing-page-statistics/
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2. Brand Blur from DIY Tools
Tempted by tools like Canva? You’re not alone—but overuse can dilute your distinct voice. “Thousands of businesses using the same fonts, layouts, and color palettes” risk fading into “a sea of sameness.” In fact, using these platforms for real brand identity can be like “trying to build a high-rise with Legos.”
Sources:
• LinkedIn – The Canva Conundrum: Brand Sameness in the Age of Templates
https://www.linkedin.com/pulse/blah-blanding-grindstonecollaboration-ppkrf
• EnvisionaryDesign – Canva Isn’t a Brand Tool. It’s a Delay Button.
https://envisionarydesign.com/canva-logo-design-brand-damage/
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