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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand everything online. But here’s the truth: without structure, even the smartest algorithms miss the point.
We ground the conversation with a practical tool—schema markup—a way to speak clearly to machines by structuring your website’s information. Schema isn’t sorcery—it’s a collaborative way to increase credibility, improve visibility, and help both Google and AI platforms actually understand what your business offers.
Whether you’re a small business owner or a digital marketer, this episode will show you how to stop chasing myths and start building with intent.
RESOURCES:
• Google Structured Data Guide: https://developers.google.com/search/docs/appearance/structured-data
• Schema.org (Official Site): https://schema.org
• Google’s Rich Results Test Tool: https://search.google.com/test/rich-results
• Google Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/
• JSON-LD Playground (for testing schema): https://json-ld.org/playground/
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