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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Over The Bull, Ken shares a cautionary tale about a client whose digital marketing was a ticking time bomb. Multiple Google Analytics accounts, unvetted conversions, toxic backlinks, and AI-generated content without any real E-E-A-T left her data useless — and her ad spend wasted. What started as a “smooth” agency pitch ended in a complete reboot. Ken breaks down what went wrong, how to spot the red flags, and why charisma should never replace competence.
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