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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode:
- Rob describes Superglue and it's value in building bridges between Partners and AEs
- Discussion on the importance of integrating technology to assist sales and partner teams more effectively, focusing on real-time assistance and data-driven referrals.
- Challenges and solutions in partner operations, emphasizing the necessity of CRM integration and data quality for successful partner management.
- Insights into building and maintaining a partner ecosystem, with an emphasis on creating a science-based approach to partnerships and the vital role of partner ops.
- Superglue's commitment to working with customers that are ready for the integration and holding off on the ones that aren't (hint: it's a CRM thing)
As partner tech continues to see new entrants, Superglue stands out to me as a unique solution for the partner space due to the self-administrated nature and value of the platform to help teams automate engagement at scale.
Learn more by following Rob on Linkedin or by visiting his company at www.superglue.io.
Until next week, good luck partnering!
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
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