Are trade shows still relevant in the digital age? In this episode of the Convene Podcast, the team explores how trade shows are evolving beyond transactional exchanges to deliver meaningful, data-informed, and emotionally engaging experiences. From AI-powered matchmaking to facial recognition technology and immersive booth design, learn how organizers and exhibitors are redefining ROI—return on investment and emotion.

Links:

· https://www.convene-digital.org/convene/library/item/april_2025/4264229/

· https://www.pcma.org/using-emotional-ai/

· https://www.thedrum.com/news/2025/03/31/what-shoptalk-2025-tells-us-about-the-evolution-the-trade-show

· https://www.eventmarketer.com/article/things-never-seen-trade-shows-shoptalk-2025/

· https://www.inc.com/shama-hyder/3-ways-to-create-a-standout-exhibit-at-a-conference-or-trade-show/91170312

· https://www.tsnn.com/experts-opinions/are-trade-shows-worth-it-private-equitybacked-companies-want-proof

Get News Junkie: https://www.pcma.org/campaign/news-junkie/

Meet the Convene Editors: https://www.pcma.org/contact/

· Michelle Russell, Editor in Chief

· Barbara Palmer, Deputy Editor

· Jennifer N. Dienst, Senior Editor

· Magdalina Atanassova, Digital Media Editor

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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra