The days of single focus media businesses are declining. Adam Ryan explains why multiple core competencies are opening up huge opportunities for media companies.

Adam dives straight in with a look back at how traditional media companies operated, focused almost exclusively on one part of their business - like advertising. But with barriers to areas like distribution getting lower, media companies are jumping on the opportunity to spread their wings and explore diverse business opportunities, like Barstool’s ghost kitchen.

And if you’re building a media business, this 5-minute breakdown is going to be gold.

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Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com