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304. Quality Over Quantity: The New Economics of Case Acquisition

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Manage episode 457750155 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

  • How FirmPilot's AI platform uses psychographic data to target ideal clients
  • Why vanity metrics like organic traffic matter less than qualified leads
  • The real metrics that determine Google Ads placement and cost
  • How Top Class Actions built a 1.5M monthly visitor platform
  • The economics of commercial vehicle cases and mass torts
  • Why traditional case acquisition methods are becoming obsolete
  • Using data feedback loops to optimize marketing spend


Guest Details

Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing.

Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.


Time Stamps

00:00 Intro

00:43 Meet Jake Soffer & FirmPilot

03:22 The Evolution of Legal Marketing

07:06 AI Marketing Capabilities

10:30 Scott Hardy & Top Class Actions

12:14 Commercial Vehicle Cases

14:59 Forward Integration Strategy

18:36 Closing Thoughts

Additional Episodes You Might Enjoy

  continue reading

329 episodes

Artwork
iconShare
 
Manage episode 457750155 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

We discuss:

  • How FirmPilot's AI platform uses psychographic data to target ideal clients
  • Why vanity metrics like organic traffic matter less than qualified leads
  • The real metrics that determine Google Ads placement and cost
  • How Top Class Actions built a 1.5M monthly visitor platform
  • The economics of commercial vehicle cases and mass torts
  • Why traditional case acquisition methods are becoming obsolete
  • Using data feedback loops to optimize marketing spend


Guest Details

Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing.

Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly.

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.


Time Stamps

00:00 Intro

00:43 Meet Jake Soffer & FirmPilot

03:22 The Evolution of Legal Marketing

07:06 AI Marketing Capabilities

10:30 Scott Hardy & Top Class Actions

12:14 Commercial Vehicle Cases

14:59 Forward Integration Strategy

18:36 Closing Thoughts

Additional Episodes You Might Enjoy

  continue reading

329 episodes

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