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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
Manage episode 482884318 series 2817128
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.
In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.
PIMCON 2025 Tickets On Sale Now. Get yours today!
We discuss:
How a “spiritual conflict” at his old firm launched Rudin Law
The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy
Building systems and scaling with nearshore staff and AI (without losing quality)
Why batching content and dressing like Moses gets better ROI than bland holiday posts
The tools Lee swears by for medical summaries, demand letters, and client comms
Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect
329 episodes
Manage episode 482884318 series 2817128
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.
In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.
PIMCON 2025 Tickets On Sale Now. Get yours today!
We discuss:
How a “spiritual conflict” at his old firm launched Rudin Law
The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy
Building systems and scaling with nearshore staff and AI (without losing quality)
Why batching content and dressing like Moses gets better ROI than bland holiday posts
The tools Lee swears by for medical summaries, demand letters, and client comms
Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect
329 episodes
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