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Coasting is comfortable — until it isn’t.

After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.

This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.

We discuss:

  • How one idea at PIMCON became a movement

  • The billboard and bus wrap strategy (with real numbers)

  • Why branding for ego can still pay off in ROI

  • How side projects like books and podcasts amplify reputation

  • The long-term game behind “instant” success

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

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370 episodes