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Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn:

  • The case selection rules that protect brand, margins, and outcomes

  • Why trial readiness wins better settlements—and how to signal it to defense

  • Why experience and focus groups beat verdict reporters for valuing cases

  • Hiring for trial mindset and keeping top talent through shared success

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362 episodes