Ever wondered how your podcast could become the most effective sales tool in your business?
In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.
If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.
We also chat about how to repurpose podcast content across your marketing, why launching a podcast doesn’t have to mean extra work, and Laura’s favourite strategy for promoting a course or service through a podcast mini-series. By the end of the episode, you’ll walk away with loads of ideas to make your podcast a powerful part of your sales funnel.
Are you already using your podcast to promote your services? Or does this episode give you the push you need to get started? Come and connect with me on Instagram and let’s chat, @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/podcast-content-that-sells-while-you-sleep/