Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
MP3•Episode home
Manage episode 228869315 series 2419580
Content provided by Stella Bayles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stella Bayles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'.
Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.
If social media is part of your campaigns this year, this episode is gold-dust.
Special Guest: Katie Paine .
56 episodes