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Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'.

Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.

If social media is part of your campaigns this year, this episode is gold-dust.

Special Guest: Katie Paine .

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56 episodes