1. The First Step of Strategic Marketing
Manage episode 357522605 series 3455965
We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level.
To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.
In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton.
Trust us, folks, this is the foundation for any marketing plan, and we’ll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in!
Specifically, this episode highlights the following themes:
- What marketing guiding statements are and why they matter
- How to write your own marketing guiding statements
- How to understand your customers better
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. What made us decide to partner with Treefrog (00:01:44)
3. About Kelly Rice (00:03:01)
4. What marketing guiding statements are (00:09:16)
5. The necessity of understanding your best customers (00:11:07)
6. Benefits of following marketing guiding statements (00:11:47)
7. The effectiveness of a story-based framework (00:16:25)
8. Learn more about Treefrog services (00:19:19)
9. How to use marketing guidance statements (00:21:40)
7 episodes