))
2. How to Identify & Understand Your Audience
Manage episode 357522604 series 3455965
We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.
That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience. Think of it as an audience overview—we'll cover everything you need to know about your ideal customer.
At Priority Pursuit, we believe that great businesses come from serving customers well. So, let's put that into action and get to know your audience even better!
Specifically, this episode highlights the following themes:
- 6 simple steps to creating your ideal audience overview
- Why your customer should be the hero of your brand story
- Creating clear marketing messaging that resonates
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about the book, Building a StoryBrand:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers
Learn more about HoneyBook:
https://www.honeybook.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Chapters
1. Introduction (00:00:00)
2. Crafting your marketing messaging with a story-based framework (00:01:04)
3. First step: Know who your ideal customers are (00:10:00)
4. Second step: Determine what your ideal client wants to accomplish (00:14:09)
5. Third step: Identify your ideal customers’ problem (00:15:47)
6. Fourth step: Understand how your ideal customer’s problem makes them feel (00:18:47)
7. Fifth step: Position your current products/services as a clear solution (00:19:53)
8. Sixth step: Determine what will happen when your customer follows your advice (00:20:46)
7 episodes
Share
