If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points.

Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will make your brand truly unforgettable. Plus, we'll even throw in a Finding Nemo reference to keep things fun and easy to understand.
So, tune in to this episode as we guide you through the process of developing your brand's talking points. By the end of it, you'll have everything you need to write effective copy and create a consistent message across all of your marketing channels.
Specifically, this episode highlights the following themes:

• Defining talking points and their importance in marketing messaging
• Using a story framework to create compelling messaging
• Best practices for integrating your talking points into your overall marketing strategy

Other Mentioned Links & Resources
Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience
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