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Ep.36: Edgar Baum, Avasta | How to Correctly Size Your Market

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Manage episode 431387313 series 3521344
Content provided by How To SaaS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How To SaaS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Shiv interviews Edgar Baum, Founder & CEO of Avasta.

Learn how sizing the market for B2B companies and PE investors is critical to properly creating sales projections. Edgar shares his thoughts on what is flawed with the TAM, SAM, and SOM approach and why you should incorporate the WAM approach as well. Plus, hear how to start thinking about your target customers so you can set the right expectations for your business.

If you find the podcast helpful, please leave a rating or review.

The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 431387313 series 3521344
Content provided by How To SaaS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by How To SaaS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Shiv interviews Edgar Baum, Founder & CEO of Avasta.

Learn how sizing the market for B2B companies and PE investors is critical to properly creating sales projections. Edgar shares his thoughts on what is flawed with the TAM, SAM, and SOM approach and why you should incorporate the WAM approach as well. Plus, hear how to start thinking about your target customers so you can set the right expectations for your business.

If you find the podcast helpful, please leave a rating or review.

The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

  continue reading

71 episodes

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