Choosing whether to accept insurance, operate as a private-pay therapist, or pursue a hybrid model is one of the most important decisions a private practice owner will ever make. And it’s a decision that often comes with pressure, mixed opinions, and a lot of anxiety — especially for new therapists.

In this episode, Amber breaks down the realities of each model with honesty and nuance. Instead of telling therapists which path they “should” take, she explores what each approach really looks like in everyday practice: the workload, the benefits, the emotional impact, the income differences, and the lifestyle implications.

Drawing from her own early experiences — including the overwhelming confusion of her first insurance applications — Amber helps therapists understand that there is no morally superior or universally correct choice. There is only the choice that aligns with your values, your vision, and the life you want your practice to support.

Listeners will learn:

• The pros and cons of taking insurance
• The freedoms and responsibilities of a private-pay model
• Why hybrid practices can offer stability and flexibility
• How each model affects your schedule, stress, and sustainability
• The real question every therapist must answer before choosing

Amber reminds therapists that choosing a payment model isn’t just a business decision — it’s a lifestyle decision. And when your business reflects your values and needs, you naturally show up with more confidence, clarity, and grounded energy.

Trying to figure out which model fits your life and your goals?
DM Amber on Instagram @privatepracticeunlocked and share which direction you’re leaning — she’ll help you think through the next right step.

Let’s build the practice — and life — you deserve.

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