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What can a 40-year-old machine teach us about loyalty, engagement, and creative freedom? In this episode, Jesper Juul returns to the Professor Game Podcast to talk about his new book Too Much Fun, diving deep into the legacy of the Commodore 64.
From hacking and game development to subculture and hardware design, Jesper unpacks the "five lives" of the C64 and what they reveal about user retention, tinkering, and systems that last. If you're designing for engagement today, this is a nostalgia-fueled masterclass in getting it right—and where we started getting it wrong.
Jesper Juul is a video game theorist and occasional developer working at the Royal Danish Academy. He has previously taught at MIT and New York University. His books include Half-Real, and recently “Too much Fun” about the Commodore 64, his first computer, on which he wrote games and demos. Here's his first episode on the podcast: Jesper Juul and Handmade Games
Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
Guest Links and Info
- Website: jesperjuul.net
- X/Twitter: @jesperjuul
- BlueSky: @jesperjuul.bsky.social
Links to episode mentions:
- Jesper's new book: Too Much Fun: The Five Lives of the Commodore 64 Computer
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