Meghan Lund is the Content Marketing Manager at Proof Digital, where she is instrumental in orchestrating SEO efforts and crafting bespoke strategies that propel clients toward resounding success. Meghan brings expertise in content marketing, digital marketing, and SEO, analyzing trends in organic traffic and conversion rates to optimize existing pages across websites. Before Joining Proof Digital, Meghan began her marketing career at a start-up company, boosting web page views by 72% and increasing sales by 26%.

Is your website ready for the future of search? With AI rapidly transforming how users interact with search engines, traditional SEO tactics alone may no longer be enough to stay competitive. As search engines prioritize AI-generated responses, how can businesses adapt their digital strategies to remain visible and relevant?

Meghan Lund, a content marketing expert with a focus on SEO, shares practical insights for navigating this shift. Meghan emphasizes the growing importance of Generative Search Optimization (GEO) and offers three clear strategies: adding FAQs across multiple pages to answer user questions directly, targeting long-tail keywords to match specific search intents, and regularly updating and pruning website content to maintain accuracy and relevance. These actionable tips help businesses keep pace with evolving search algorithms and user behavior.

In this episode of the Proof Point podcast, Stacie Porter Bilger interviews Meghan Lund, Content Marketing Manager at Proof Digital, about how AI is reshaping SEO. Meghan discusses the shift from traditional SEO to GEO, why FAQs and long-tail keywords matter more than ever, and how content pruning can boost site performance.