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Jared Larkin, Denver's "Mile High Title Guy," shares how he transformed his title insurance career by providing marketing value to real estate professionals, creating an attraction-based business model rather than chasing clients.
• Standing out in commoditized industries requires providing unique value beyond the basic service
• Hosting in-person events creates stronger connections than virtual options, even if attendance is small
• Follow-up systems are crucial – collect contact information at events using lead magnets
• Consistent content delivery across multiple channels builds awareness over time
• Meta (Facebook/Instagram) ads offer extremely targeted marketing for pennies per impression
• Custom audience targeting lets you serve ads directly to specific contacts with their email/phone
• Direct mail works best when you understand your audience data and craft compelling messaging
• True success comes from giving value first without expectation of immediate return
• Property data tools available through title companies can help identify highly targeted prospects
• Weekly email drips should provide value first, promote upcoming events, and include personal content
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